Business Travel: CWT Releases Results of Connected Traveler Study

According to the results of a new study
conducted by Carlson Wagonlit Travel, business travelers are
bringing more devices, and feel more productive as they are on the
road conducting business.

The CWT Connected Traveler Study of more than 1,900 business
travelers found that travelers on average carry four different
types of technology (mobile phone, tablet, laptop, etc.), with the
smartphone being the one “travel tool they can’t live without”, as
more than 80% of travelers across the globe rely on their phone to
conduct business.

With technology, most travelers (88%) believe
travel is easier to navigate today. This has led a significant
majority of travelers (78%)  to seek opportunities to travel
for work and nearly as many find business travel to be stimulating

CWT Connected Traveler Study infographic. Click to enlarge.

 Today’s travelers are experienced and use that knowledge to
plan their trips. More than half (55%) of travelers rely on prior
travel experience while planning trips, in addition to hotel
websites (54%) and airline websites (50%).

Airline and hotel apps make up the bulk of app
usage for travelers (45%) while map apps also see heavy use (41%).

“The business traveler can be so much more
productive than even five years ago thanks to technology,” said
Simon Nowroz, chief marketing officer, Carlson Wagonlit Travel.
“Think about the advances where a business traveler used to have
so much down time between a flight, taxi and hotel. Now, they can
login and work while on the plane or wherever they happen to be.
With the continued  emergence of the tablet, as well as
numerous apps, travelers don’t feel out of touch as they carry out

According to the study, work-based relationships
and productivity are strengthened through business travel. Nearly
9 in 10 business travelers (86%) said travel helped them build new
knowledge and perspective, while 80% said business travel boosted 
their productivity.

Additionally, more than 9 in 10 (93%) said that
travel positives outweighed negatives when it comes to building
and maintaining relationships at work, while nearly 8 in 10 (77%)
say the same about their home lives.

 Two-thirds (67%) of business travelers said they believe
travel is safer today. However, nearly half (46%) remain concerned
about their safety. This has led more travelers (68%) to
“sometimes or always” purchase travel insurance. Business
travelers also have difficulties maintaining routines and
wellness. More than half of travelers (54%) say that their
exercise and wellness habits are disrupted when they travel.

According to the study, as travelers connect
with co-workers or family, they often use different methods. With
family or friends, travelers chose calling (44%), Skype (24%) and
text (17%) as their preferred communication methods. However, they
connect with co-workers differently: email (44%), calling (24%)
and texting (14%).

Regional Differences

There were similarities across the Americas,
EMEA and APAC. However, APAC travelers felt more in control (84%)
in being able to manage their responsibilities compared to
Americas (76%) and EMEA (73%) travelers. Travelers from APAC (53%)
were also more likely to say that travel took time away from other
work, causing their co-workers to pick up some of the slack.

When it comes to personal relationships, around
a quarter of travelers from the Americas felt that travel strained
their relationship with their spouse or significant other (27%),
more than their EMEA and APAC counterparts (22%).

 This is likely
the reason that travelers in the Americas tried significantly
harder to stay connected with family (50%) than APAC (31%) and
EMEA (27%) travelers.

 APAC travelers were more likely to miss
important events – with more than half (51%) missing at least two
social events or occasions within the past 12 months compared to
EMEA (44%) or Americas (42%) travelers.

“There are many variables that can make a
business trip a success or a failure in the eyes of the traveler,”
said Nowroz. “The easier we can make it for travelers to be
organized, the more we help them have a better overall

The Survey

The CWT Connected Traveler Study was created by
Carlson Wagonlit Travel and conducted through Artemis Strategy
Group March 30-April 24, 2017. The survey data was collected from more
than 1,900 business travelers between the ages of 25-65 from the
Americas (Brazil, Canada, Chile, Mexico and the United States),
EMEA (France, Germany, Italy, Spain, Sweden and the United
Kingdom) and APAC (Australia, China, India, Japan and Singapore).
To participate in the study, business travelers were required to
have made more than four business trips within the past twelve

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