Representatives of Carnival Cruise Line’s sales team recently visited 617 UK travel agencies in two weeks in order to educate them about the product and highlight the benefits of the cruise line’s Loyalty Rocks Club.
Of the agencies visited, 99% said they had heard of Carnival Cruise Line with 63% having made a booking.
Also, at the start of the visits, 51.8% of agencies had someone signed up to the Loyalty Rocks Club while by the end of the visits 90.3% of stores said they would sign up.
Luke Smith, head of international sales for Carnival Cruise Line, said: “We were absolutely delighted with how enthusiastic agents were about the Carnival product, especially those who have experienced it firsthand. As a trade-friendly cruise line, we are really keen to improve agents’ knowledge of our brand to help them sell the product. As well as providing agents with more brochures and promotional materials, I’d encourage them to register for our Loyalty Rocks Club where they can earn fantastic rewards for being brilliant partners.”