Ctrip, Baidu offer translation for Chinese tourists


The language barrier discourages Chinese from travelling independently, Ctrip claims
The language barrier discourages Chinese from travelling independently, Ctrip claims

Ctrip has teamed up with Baidu, the Chinese search engine, to provide a new translation service for Chinese tourists abroad.

Using Baidu’s “optical character recognition” (OCR) technology, tourists can translate English content into Chinese by taking a photograph of the text via the Ctrip app. The service is said to be more accurate than inputting characters manually.

According to a report by the China Tourism Academy and Ctrip, more than 62 million mainland Chinese travelled abroad in the first half of 2017, up 5% year-on-year.

More than half (58%) of these were independent travellers, while 42% were on group tours. The language barrier is one of the main reasons that tourists choose group tours, according to Ctrip.



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