Emerging Musicians Kick-Off 2017 Live at Aloft Hotels Tour


Aloft Hotels has launched its 2017 Live At Aloft
Hotels Tour as well as the Aloft Star Competition, a global contest to identify and
elevate tomorrow’s hottest artists.

 The contest is launching in
collaboration with Grammy-nominated, multiplatinum-selling
musician, singer and songwriter, Gavin DeGraw as a mentor to this
year’s winner.

Live At Aloft
Hotels is an international program that brings in local sounds to
Aloft properties around the world, by hosting free, intimate, live
music performances at its W XYZ bars.


Aloft Hotels has launched its 2017 Live At Aloft Hotels Tour as well as the Aloft Star Competition, a global contest to identify and elevate tomorrow’s hottest artists. The contest is launching in collaboration with Grammy-nominated, multiplatinum-selling musician, singer and songwriter, Gavin DeGraw as a mentor to this year’s winner. Click to enlarge.

 Alongside a number of local
emerging artists, this year’s lineup includes notable performers
like acoustic singer MAX, country star Drake White, and LA-based
blues performer ZZ Ward.

“Aloft Hotels is excited to
continue to bring together musicians, guests and music-loving
locals to deliver a buzzing social scene and support up-and-coming
music talent through Live At Aloft Hotels,” said Bridget Higgins,
Senior Director, Aloft Hotels. “Our Live At Aloft Hotels events
are an unique opportunity to bring fans and musicians together in a
laid-back setting to enjoy new music – whether that musician is a
well-established artist or the next big thing.”

Previous
performers at Live At Aloft Hotels have included artists such as
The Lumineers, Colbie Caillat, and American Idol winner Nick Fradiani.

Aloft Hotels has joined forces with Coca-Cola,
to add innovative, tech-driven digital extensions to the program
including live streaming events from Coke Music TV’s Periscope, an
innovative Emoji cocktail menu and more.

“Coca-Cola has
partnered with the Live at Aloft Hotels program for the second
year in a row due to its ability to bring together incredibly
talented artists who represent the next generation of music,” said
Joe Belliotti, Group Director Global Entertainment Marketing ,
Coca-Cola North America. “We will be live streaming performances,
bringing an eclectic group of emerging musicians to wherever music
fans are. Guests attending the performances live at the hotels
will enjoy refreshing complimentary Coca-Cola beverages in the
open yet intimate setting created in W XYZ bars.”

How to
Enter Project: Aloft Star

Until 30 September 2017, unsigned bands and artists across North
America and Latin America are invited to upload up to two original
songs along with a photo at LiveAtAloftHotels.com.

 A panel of
industry insiders will select five finalists for Phase 2 of the
competition.

From 20 October through 30 October fans and music
lovers are encouraged to vote for their favorite two artists via LiveAtAloftHotels.com.

The two finalists
will be personally mentored by Grammy-nominated,
multiplatinum-selling artist Gavin DeGraw, and will perform for
key music industry insiders including Mike Easterlin, President of
Fueled By Ramen and Roadrunner Records and Danny Bush, Senior Vice
President of Promotion and Artist Development at RED Distribution
on 7 November. The winner will be named that evening and offered
the opportunity to perform live as part of the 2018 Live At Aloft
Hotels Tour.

The Project Aloft Star competition is already
underway in the Asia Pacific region in partnership with MTV, and
will also be rolled out in Europe and the Middle East later this
year.

All 2017 Live At Aloft Hotels Tour performances have
no cover charge and are open to hotel guests and
locals alike.

For a complete and up-to-date list of all
performances visit the

website
.

See other recent
news regarding
:

Aloft
,

Music
.


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