FIT Ruums has formed a new partnership with China Airlines to provide a series of packages to travellers in Taiwan.
Under the new agreement, Taiwan’s national carrier will release special airfares to several key Taiwanese travel agencies, which will be combined with hotels from FIT Ruums’ inventory to create a collection of packages.
“We’re very excited to announce this milestone partnership with China Airlines today, which demonstrates our continued commitment to delivering the best deals and promotions to Taiwanese travellers,” said Joseph Shih, general manager of FIT Ruums Taiwan. “As per our company’s motto, we believe that we are ‘Always Stronger Together’ and will continue working hand-in-hand with industry partners to provide the very best services to our clients and suppliers.
“Partnerships such as these promote travel and create benefits throughout the entire industry. We are delighted to be able to use our latest travel systems to help partners respond to fast-changing market trends and demands,” Shih added.
The agreement will enable Taiwanese travellers to search for and book the packages from August onwards via the websites of the appointed travel agencies. By choosing these packages, customers will be able to save up to 25% compared to booking the hotels and flights separately.
Outbound travel from Taiwan is booming. According to official figures from Taiwan’s Tourism Bureau, 14.6 million Taiwanese travelled overseas in 2016, representing an increase of 10.7% compared to the previous year. More than 92% of these outbound trips were to other destinations in Asia, reflecting the strength of the intra-regional travel market.
Building on this demand for intra-Asian travel, the majority of the destinations featured in the partnership are located in the Asia Pacific region. These include Osaka, Tokyo, Kyoto, Hong Kong, Singapore, Seoul and Bangkok, which are expected to account for 85% of the partnership’s sales.
All of the hotel content supplied by FIT Ruums will be provided in traditional Chinese language to support the local Taiwanese market. China Airlines’ platform will provide a real-time booking option that packages the best airfares and hotel options.
“We are very happy to be working together with FIT Ruums to bring attractive packages to Taiwan market, further boosting the outbound business. This partnership is exciting and innovative, combining the strengths of our two companies for the benefit of the Taiwanese travel trade and consumers. We look forward to working with FIT Ruums on many more initiatives in the future,” said Benjamin Yang, general manager of China Airlines’ Dynasty Package department.
The new travel packages will be sold by a series of top Taiwanese travel agencies, including YesTrip, Lion Travel, Richmond Tours, FTSTour, Life Tour, EZ Travel, Star Travel, Cola Tour and Set Tour. DTS Group and Fuller Tour will be added in future.