Milan is known as Italy’s fashion and business capital, but as a leisure destination like Florence, Rome and Venice? Not so much — at least according to Maurizio Naro, the president of the Provincial Hotel Association of Milan. He said Milan “is typically thought of as a place for business, not vacation, and international tourists tended to not include a visit to the city as part of their grand tour to Italy.”
Lately, however, this trend seems to be changing. According to data from the association, which represents 200, or about half, of the city’s hotels or the equivalent of 15,000 rooms, the average length of stay in Milan has doubled in the last two years to two days. Hotels say much of the increase is coming from a growing number of leisure travelers.
Some hoteliers say Milan’s recent appeal as a vacation destination is because the city hosted the World Expo with the theme “Feeding the Planet, Energy for Life” in 2015. “The Expo put Milan in the limelight, and we started to see more people who wanted to stay and explore the city instead of just passing through it,” said Luca Finardi, the general manager of the Mandarin Oriental, Milan.
While “The Last Supper” by Leonardo da Vinci and the Gothic-style Duomo may be Milan’s best-known attractions, several new and innovative tours give travelers additional incentives to linger in town.
The leather tour from Elesta Travel is an opportunity to learn about Italy’s long history of producing artisan leather goods. The two-and-a-half-hour guided excursion begins at the Bagatti Valsecchi Museum, which has a notable collection of handmade Italian leather goods from the 15th and 16th centuries. Also included is a visit to a shoe atelier where artisans continue to maintain the centuries-old tradition of hand-stitching footwear; there is an option to visit an additional atelier specializing in precious leathers like ostrich. Information at firstname.lastname@example.org; 350 euros, or $400, for up to eight people.
Fashion fans may appreciate the Altagamma Ermenegildo Zegna experience, offered in partnership with the Altagamma Foundation, a group that promotes Italian brands. The excursion is at the Ermenegildo Zegna flagship store in the center of Milan. Guests will meet the director of retail, Vittorio Proietti, who will relay the history of the fashion house, which is more than a century old. Then, in the store’s couture room, they will see a private fashion show highlighting the latest Zegna men’s and women’s collections. Similar Altagamma tours are available in Milan for six other brands including the fashion house Gucci and the housewares company Alessi. Prices from 1,200 euros. Book by emailing email@example.com.