According to data compiled by STR, the first six
months of 2017 produced the U.K. hotel industry’s highest
occupancy, ADR and RevPAR for any first half on record.
with the first six months of 2016, the U.K. recorded a 1.7%
increase in occupancy to an actual level of 75.1%, a 4.7% increase
in ADR to GBP89.33 and a 6.5% increase in RevPAR to GBP67.12.
According to recent figures published
by VisitBritain, total visits to the U.K. were up 9% from January to May 2017.
While arrivals from Europe were up just 5% during the first five
months of the year, arrivals from North America increased 22%, and
visits from the rest of the world were up 25%.
VisitBritain’s findings also show that visitor spending increased
14% for the January to May period, indicating that many travelers
are taking advantage of the more favorable currency exchange rates.
This aligns with the country’s hotel rate growth, which was particularly high in London, up 6.2% to GBP143.57 in H1. The U.K.
capital continues to post performance growth, despite experiencing terror attacks in March and June.
Comparing London with Regional U.K. (U.K. excluding
London), ADR grew 3.2% in H1 to an actual level of GBP69.46—a
record level for the first half of the year. Occupancy rose 1.2%
in H1 to 73.6%—also an H1 record.
In addition to hosting several
high impact events in H1, including the Manchester International
Festival, the Royal Highland Show in Edinburgh and the Champions
League Final 2017 in Cardiff, the pound devaluation has also
resulted in more domestic holiday travel within Regional U.K. as
travel outside the country is now more expensive for U.K.